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From 'Doctor Strange' to Jordan Peele's 'Nope': The best trailers & ads from Super Bowl 2022

The biggest commercials from the Big Game.

By Josh Weiss
Doctor Strange in the Multiverse of Madness key art hero

Another Super Bowl has come and gone — and with it, another round of big-time commercials. Viewers took a trip through the Marvel Multiverse, questioned reality with Marc Spector, looked up at the sky in terror before declaring "NOPE!", watched in awe as dinosaurs claimed Dominion over our planet, celebrated the return of Doctor Evil, requested a bump of electricity from the Greek god of thunder (sorry, Thor), visited a wondrous land of flavor ruled by Guy Fieri, and more.

Head below for our roundup of this year’s greatest commercials from Super Bowl LVI…

Doctor Strange in the Multiverse of Madness

The talk of the internet, the official trailer for Multiverse of Madness has plenty to unpack — not least of all the voice of what seems to be Sir Patrick Stewart, which implies: A) a cameo from Professor Charles Xavier and B) a version of the Illuminati in the MCU. In addition, this footage heavily hints at a major conflict between Doctor Strange (Benedict Cumberbatch) and Scarlet Witch (Elizabeth Olsen). Fresh off the events of WandaVision, Wanda is a little miffed that she’s been branded as a villain for breaking reality while Strange is considered a hero for doing the same thing.

Doctor Strange in the Multiverse of Madness opens in theaters Friday, May 6.

Moon Knight

While much shorter in length than the Doctor Strange trailer, the latest teaser for Moon Knight brings Ethan Hawke’s villain, Arthur Harrow, to the forefront. He understands what Marc Spector is going through, but his intentions clearly aren’t pure. Our theory is that the villain wants Khonsu’s power for his own.

Moon Knight premieres on Disney+ Wednesday, March 30.

Jordan Peele's Nope

The third directorial effort from writer-director Jordan Peele (Get Out, Us) looks to be a twist on the sci-fi premise of old B movie classics: a small town in the middle of nowhere is terrorized by aliens. Of course, nothing is ever surface level with Mr. Peele, who never wastes an opportunity to infuse his horror movies with a sharp edge of social commentary.

Nope heads for theaters Friday, July 22.

Jurassic World: Dominion

Life, uh, finds a way to bring back the OG Jurassic Park actors: Sam Neill, Laura Dern, and Jeff Goldblum. After all these years, Alan Grant, Ellie Sattler, and Ian Malcolm are back for another death-defying dinosaur adventure. This time, they’ll be teaming up with the new generation heroes of Owen Grady (Chris Pratt) and Claire Dearing (Bryce Dallas Howard). Set four years after the events of Jurassic World: Fallen Kingdom, Dominion picks up in a world where humans co-exist with giant lizard monsters. But how long can that last before the balance shifts in favor of the prehistoric animals that were here long before we were?

Jurassic World: Dominion stomps into theaters Friday, June 10.

The Lord of the Rings: The Rings of Power

Our return to Middle-earth is assured! Just don’t expect Hobbits and Sauron to be running around your screen. This mega-expensive series (it's estimated that Amazon will spend upwards of $1 billion on a five-season commitment) takes place during the Second Age when a relative peace settled over the sprawling fantasy land created by author J.R.R. Tolkien.

The Lord of the Rings: The Rings of Power ventures on Prime Video Friday, Sep. 2.

Sonic the Hedgehog 2

Sonic (Ben Schwartz) clashes with a brand-new adversary, Knuckles the Echidna (Idris Elba), who wants nothing more than to defeat the Blue Speedster for unknown reasons. Knuckles is getting a lot of help from a returned Dr. Ivo Robotnik (Jim Carrey), but there’s no way Sonic and his edgy red enemy don’t become allies by the end of the movie. We’re calling it now!

Sonic the Hedgehog 2 crosses the finish line into theaters Friday, April 8.

AMC+

Get your first look at AMC’s upcoming roster of genre shows like Moonhaven (starring Joe Manganiello and Dominic Monaghan), Interview With the Vampire (starring Sam Reid and Jacob Anderson), and even Tales of The Walking Dead.

Amazon Alexa

What if Alexa could read your mind? That’s the issue plaguing real-world couple Scarlett Johansson and Colin Jost in this Big Game spot for Amazon’s home-based helper. Note to self: don’t leave oysters in the car for five hours.

Netflix

Not too different from the mega-trailer that dropped online last week, Netflix’s Super Bowl ad contains a collection of footage from the streamer’s 2022 movie slate. The company’s biggest genre releases this year are The Adam Project, The Gray Man, Enola Holmes 2, Slumberland, and Day Shift.

Disney+

Disney vet Awkwafina (Raya and the Last Dragon, Shang-Chi and the Legend of the Ten Rings) extols the virtues of the Mouse House streaming service in this, which plays on the acronym GOAT (greatest of all time) with the inclusion of actual goats dressed up as Disney’s greatest hits.

Doctor Evil returns (General Motors)

General Motors reunited a good chunk of the original Austin Powers cast for this commercial about vehicles that aren’t as harsh on the environment. We never thought we’d see Doctor Evil (Mike Myers) become a good guy, but if the climate is ravaged beyond repair, there won’t be anything for him to conquer. The man is evil, not a monster.

Arnold Schwarzenegger goes Greek (BMW)

The god of thunder decides to retire to Palm Springs with his wife, Hera (Salma Hayek), but folks are still hitting him up for electrical juice. Can't an all-powerful deity just relax in peace?

Rogen & Rudd (Lays)

The 40-Year-Old Virgin and Knocked Up alums Seth Rogen and Paul Rudd take a walk down memory lane though the lens of Lay’s classic potato chips. Spoiler alert: Rogen ends up marrying a demon/ghost lady.

Welcome to Flavortown (Bud Lite Seltzer)

Full throttle! Diners, Drive-Ins, and Dives meets the Super Bowl in this ad featuring celebrity chef Guy Fieri as the actual mayor of Flavortown, a Narnia-esque dimension that can only be accessed through one’s refrigerator. Every citizen takes after their leader with a head full of shockingly white bleached hair.